The Democratic Senatorial Campaign Committee is launching digital “takeover” ads against three Senate Republicans and a governor to increase the pressure on the Senate’s health-care bill at a time when activists worry that the closed-door drafting process has granted it momentum.

The buy features “The Price,” a spot the DSCC began running when the American Health Care Act first moved through the House. In it, parents hock their valuables to pay for a child’s hospital stay. The anonymous setting of the spot has made it easy to repurpose; in this case, it’s being aimed at Sens. Jeff Flake (Ariz.), Dean Heller (Nev.) and Ted Cruz (Tex.), and Florida Gov. Rick Scott (R).

Heller is the one Republican senator up for reelection in 2018 from a state that backed Hillary Clinton for president last year. Flake, who narrowly won a first term in an increasingly blue state, remains a target. Scott, who has hinted at a 2018 run, is perhaps the most threatening self-funder who might seek a seat held by a Democrat. And Cruz is being challenged by Rep. Beto O’Rourke (D), who’s seen as a long shot but has won fans in the national Democratic orbit.

“If Senators Heller, Flake and Cruz, along with Governor Scott, get their way, hard-working Americans will pay the price while insurance companies and the rich get a tax break,” DSCC spokesman David Bergstein said.