Jonathan Goldsmith is best known as "The Most Interesting Man in the World" or the guy in the Dos Equis ads who knows how to woo the ladies and convincingly tells you to "Stay thirsty, my friends." These days he's taking on another persona as an advocate for land mine removal. (JulieAnn McKellogg and Jhaan Elker/The Washington Post)


The celeb: Jonathan Goldsmith, the actor most famous for his role as the globetrotting, all-around awesome Dos Equis pitchman, the Most Interesting Man in the World.

The cause: Removing landmines and other unexploded devices left over from conflicts around the world. Goldsmith linked up with the Mines Advisory Group, a nonprofit devoted to clearing such weapons. He went with the group to Vietnam last year to meet victims and now helps raise money and does other appearances on its behalf.

The scene: One might think, given his onscreen persona’s derring-do, that Goldsmith helps the cause by personally defusing undetonated mines between sips of beer. But the suit-clad actor arrived Wednesday afternoon at the Russell Senate Office Building for a slightly less hazardous mission: emceeing a reception for lawmakers and staff celebrating MAG’s  25th anniversary.

Turns out, Goldsmith doesn’t just play a guy who’s interesting —  he’s interested in using his cult-like status (the guy is the subject of plenty of Internet memes) to spread the word about the organization’s work. And unlike the seen-it-all Most Interesting Man, Goldsmith says he was excited to meet Sens. Patrick Leahy (D-Vt.) and Bob Casey (D-Pa.), who he was slated to introduce at the event. And he was wowed by Washington’s “incredible, beautiful stonework.” “The architecture alone makes me proud to be an American,” he said.

Soundbite: “Tragedy has no boundaries, and this is just unbelievable, things that happen to innocent people. How can you be a parent, and see what I’ve seen, and not do something about it?”