Okay, so we know the first lady’s commitment to being “fifty and fabulous” isn’t exactly classified information. She single-handedly brought sleeveless back! Her regular fitness routine includes 90-minute workouts! Every day! She even vowed to “take a break” from french fries!
But how has Solidcore — the total body workout with frightening Yelp reviews like, “I had no idea I could be sore in those places” — managed to turn Obama into a MegaFormer reformer?
“We have a retention rate of over 75 percent,” said Solidcore’s owner, Anne Mahlum, who claimed coach-client privilege when asked specifically about Obama’s repeat cameos.
But Mahlum did have a theory about why her 50-minute classes have garnered such a devoted D.C. following since opening last fall.
Solidcore classes are the opposite of pretentious, explained Mahlum. Whether you’re a cable pundit or a nationally-recognized news anchor, the studio’s coaches will make you “get low in your lunges.” And, on the flip side, everyone gets a high five.
“There’s no preferred treatment,” said Mahlum. “That’s why people keep coming back. There’s this equalizer in the workout. This is a place where you come to work — a place where you’re honest with yourself and your capabilities.”
Sounds like Mahlum’s next studio (she’s opening four new locations by early 2015) should be on Capitol Hill.
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