The White House just joined Snapchat (@WhiteHouse), and its snap game is already strong.
That phrasing will be familiar to avid snappers — “the key” is a construction popularized by rapper/producer DJ Khaled, who exploded into social media fame this year with inspirational sayings. One of his go-to ways to motivate fans is by instructing them on “the keys” to success.
Some of his popular musings? “The key is to make it,” “in life everyone has a choice. The key is: make a right choice,” and even “the key to more success is cocoa butter.”
The phrase has become a slogan of millennials, along with the music producer’s other favorite, “another one.” (“It’s when you’re doing push-ups, or you’re doing sit-ups, whatever let’s get it…another one,” he said in a motivational speech posted on Dec. 5)
We say the key to success is being quoted by the White House. Bless up (that’s another Khaled-ism), DJ Khaled.