We were 99.99 percent certain that Detroit musician Kid Rock’s run for a Senate seat — he debuted the website kidrockforsenate.com this summer and spent the past few months teasing his possible candidacy — was nothing more than a marketing stunt, and now the woulda-been “gentleman from Michigan” is admitting as much.

“I’m not running for Senate. Are you kidding me?” Rock told radio host Howard Stern this morning on the shock jock’s SiriusXM show, per the Detroit Free Press. Of course, since he’s Kid Rock, he peppered his comments with expletives definitely not fit for the Senate floor. “Who couldn’t figure that out? I’m releasing a new album. I’m going on tour, too.”

Way to mock your fans for believing something you said before trying to shill your music: Rock wrote an earnest blog post calling a run “very possible” and said he was “exploring my candidacy,” then appeared behind a presidential-looking lectern to the tune “Hail to the Chief ” at a Michigan concert. Not that everyone was convinced, but in the Age of Trump, one never knows which celebrity’s political aspirations might get taken seriously.

Fans weren’t the only ones duped. Rock, born Robert Ritchie, told Stern that even those who knew the whole thing was mere subterfuge started acting as if it wasn’t.  “No, we’re not doing it,” he said he’d tell them, according to the Detroit Free Press, “but let’s roll with it for a while.”