Beats Electronics presumably spent a bucket of cash roping in all these celebrities for its World Cup commercial. It seems to have paid off: About 15.1 million people have viewed the clip on YouTube.
But that ad will be about the only time you’ll see players such as Neymar and Robin van Persie wearing Beats during official FIFA events at the World Cup this month, as soccer’s governing body doesn’t allow them. Here’s CBS News:
The governing body of the soccer world has banned players from wearing Beats’ high-end headphones during matches or media events. The ban stems from the licensing agreement that FIFA struck with Sony (SNE), a rival electronics company that also makes some pretty good headphones.
Sony even sent all World Cup players a set of its own headphones to take to the games earlier this month, Reuters reports.
That hasn’t stopped some players from venturing out in public with their Beats. Neymar was wearing them as he got off the bus before Brazil’s match with Mexico, Reuters reports, and Uruguay’s Luis Suarez was wearing them during a break in practice.
Even with the ban, Beats seems to be winning. “The ban, along with Beats’ viral video, sends a pretty clear message to fans. Players might be forced to wear Sony on the field, but when they’re practicing on their own, talking to their parents or striking contemplative poses in the locker room, they’re wearing the bulky, colorful Beats,” CBS reported.