But the Simpson-themed bogus paper was submitted on purpose, Vox reports, in the hope of trapping a bad science journal in the act. Journals are meant to use a system called peer review -- where scientists read each other's papers to see if they seem reasonable -- to vet the articles they consider for publication. But in the age of the Internet, there are lots of publications that forgo peer review -- even if they claim to have rigorous standards. And some of these journals spam scientists, essentially offering to publish anything they send in for a fee.
Unlike the mailing list paper, this one isn't just a series of expletives. A quick skim wouldn't give the study away as false. But a cursory read (and a quick Googling of the authors) would do so immediately. The opening summary of the paper reads:
The Ethernet must work. In this paper, we confirm the improvement of e-commerce. WEKAU, our new methodology for forward-error correction, is the solution to all of these challenges.
You don't have to be an expert in ethernet connections or e-commerce to know that those are just a bunch of words strung together (in fact, it was created using a random text generator). And you don't need to be a TV junkie to know that Maggie Simpson is a cartoon character.
And also a baby.
"I wanted first and foremost to come up with something that gives out the fake immediately," the actual author of the paper, Alex Smolyanitsky, told Vox. "My only regret is that the second author isn't Ralph Wiggum."