National Rifle Association head Wayne LaPierre said Sunday that gun control measures, including an assault weapons ban, won't do anything to to prevent mass shootings like the recent elementary school killing in Newtown, Conn.

Wayne LaPierre (Michael Reynolds/EPA)

"I know this town wants to argue about gun control," LaPierre said Sunday on NBC's "Meet the Press," adding: "It's not going to work. It hasn't worked."

Pressed repeatedly by host David Gregory on whether gun control played a role as one of several possible solutions to the spate of mass shootings in recent years, LaPierre didn't budge.

He called the assault weapons ban being proposed by Sen. Dianne Feinstein (D-Calif.) a "phony piece of legislation" that is "built on lies." He said he doesn't think it will pass.

"It's not going to make any kid safer," he said. "We've got to get to the real problems, the real causes, and that's what the NRA is trying to do."

Gregory showed LaPierre a high-capacity clip with 30 bullets and asked whether it might help to outlaw such clips.

"I don't believe that's going to make one difference," LaPierre said. "There are so many different ways to evade that even if you had that. You had that for 10 years when Dianne Feinstein passed that ban in '94. It was on the books; Columbine occurred right in the middle of it. It didn't make any difference."

LaPierre on Friday launched a program that seeks to install police officers and/or armed security at every school in the country, with the idea being that armed, trained security could prevent further carnage. He said he is not bothered by criticism.

"If it's crazy to call for putting police and armed security in our school to protect our children, then call me crazy," LaPierre said. "I think the American people think it's crazy not to do it."