As we wrote in Morning Fix Monday, thanks to the growth of social media and the fracturing of the traditional media, stories can survive in ways they never could even a decade ago. An example: The skeet shooting questions surrounding President Obama that didn't appear likely to go away -- which explains the White House decision to release a photo of the president shooting skeet.

This "Daily Show" segment from last week (before the photo was released) illustrates the rush of questions the White House faced over the topic: