College basketball ended for the Fix when our beloved Georgetown Hoyas fell in the first round of the 2013 NCAA Tournament to the Florida Gulf Coast University Eagles.
Now, we have actual evidence -- as opposed to "buzz" -- regarding just how big a story Florida Gulf Coast became. Below is a chart courtesy of TargetPoint, a Republican consulting firm, that tracks all mentions in the news and social meda of each team that made the Sweet 16. The larger the circle, the more mentions. And the Gulf Coast circle is REALLY big.
(Worth noting: This chart covers only through March 28, meaning it misses the horrific injury to Louisville's Kevin Ware on Sunday night. That injury -- and the reaction of his teammates -- will be, without question, one of the lasting images of this year's tournament as well.)