Here's the GOP's problem: The party was mentioned almost 200,000 times more than were Democrats but those mentions were far more likely to be tied to negative sentiment.
Gun control and immigration were the two biggest topics of conversation tied to the GOP over the past ten days and both had strong negative sentiment attached to them. And, on subjects like gay marriage, abortion and taxes, sentiment was negative for Republicans and positive for Democrats -- data that points to the Republic brand issue.
The chart detailing the TargetPoint findings is below. The bigger the bubble, the more often a topic is talked about. The more red, the more negative the sentiment. The more green, the more positive. Click on the chart to see it in larger form.