While the Senate Republican roster is filled with rising young conservative stars like Sens. Rand Paul (R-Ky.), Marco Rubio (R-Fla.), and Ted Cruz (R-Tex.), none of whom are camera shy, Senate Democrats don't boast the same kind of new, electric personalities.
Wait just a second, you say. What about Sen. Elizabeth Warren (D-Mass.), who has a huge liberal following, a record of taking on Wall Street and the ability to raise more money than just about anyone? All true. But Warren has largely eschewed the spotlight, and has deliberately kept a low profile during her first few months on Capitol Hill.
Then there's Kirsten Gillibrand (D-N.Y.), a financial juggernaut in her own right and an emerging voice on the left. Gillibrand maintains a higher-profile public presence than Warren, but she's not Paul or Cruz. She's doesn't covet the spotlight as much.
Which brings us to Booker, who does.
"I don't want to just go down there and become a part of the system. I want to change it and create change for real people," Booker told NBC News on Monday. "There's in some ways a lack of imagination on a lot of people's parts."
That sure doesn't sound like someone who wants to be a wallflower. And nothing in Booker's career suggests he would be a quiet presence in the Senate. As mayor, he has already become a national figure, regularly appearing on Sunday shows and other network news programs. He has more than 1.4 million followers on Twitter, which he uses actively. And Booker comes from a state where he can cut a liberal Senate profile without having to worry about it hurting him back home.
Booker would also be the only black Democrat in the Senate. Sen. Tim Scott (R-S.C.) is currently the only black senator.
"Booker has three key attributes," e-mailed one Democratic strategist who closely follows New Jersey politics. "One: The ability to communicate above the normal channels. It's remarkable that the national news is issuing breaking news alerts that he won a primary. ... 2. He has a donor base that is very, very deep at both the high dollar and low dollar end of the spectrum. 3. He is non-toxic for D's and R's."
Booker pollster Joel Benenson noted that "it is important to remember that there is still the general election in October and Mayor Booker knows he has to campaign hard to win," and added, "Booker knows that if he gets to serve in the Senate that being well-known is no substitute for hard work it takes to persuade people to work together and get things done. He has often mentioned Bill Bradley, a retired NBA star who went to the Senate, as a model for that. And, if he wins the seat in October, he will look to work closely with the state’s senior Senator, Bob Menendez."
There is a counterargument to the idea that Booker would make noise from the get-go by taking the lead on legislation, maintaining a major media presence and speaking his mind. Actually, there are several. Two that come to mind: Barack Obama and Hillary Clinton. Both entered the Senate amid an awful a lot of hype and both kept their heads down in their early days in the Senate.
But for Booker, who clearly has designs on higher office (why else would he be running for the Senate?), there is a gap that is begging to be filled. And the smart money says he jumps right in.
Rep. Raul Labrador (R-Idaho) will make a "campaign announcement" Wednesday. There is speculation he could run for governor.
Sen. Marco Rubio (R-Fla.) warned that if Congress doesn't act on immigration, the Obama administration is likely to do so.
"I'm for stopping ObamaCare, but shutting down the government will not stop ObamaCare," said Senate Minority Leader Mitch McConnell (R-Ky.).
A new poll shows it's over for for Anthony Weiner.
More Democrats declined to run for the Senate in Montana.
Liz Cheney (R) went after Sen. Mike Enzi (R-Wyo.).
Stop trying to make fetch happen, Bo.
"Obama pushes ambitious Internet access plan for schools" -- Zachary A. Goldfarb, Washington Post
"Still Marching on Washington, 50 Years Later" -- Sheryl Gay Stolberg, New York Times
-- Chris Cillizza contributed to this post
Updated at 8:10 a.m.