The Washington Post

Ted Cruz is growing his national profile. Why that’s not all good news for him.

Sen. Ted Cruz (R-Tex.) has been talking (a lot) in recent weeks. And the public is listening.

That's both good news and bad news for the fiery freshman senator.

(Jim Lo Scalzo /EPA)

According to a new Gallup poll released Thursday, Cruz's name recognition has climbed substantially since the summer. More than six in 10 Americans now have an opinion of the conservative senator, compared to just 42 percent in June.

For Cruz, that's partly encouraging news. Name ID is a major hurdle for many pols with potential designs on higher office. (Cruz is frequently mentioned as a potential presidential candidate and has not ruled out a run.) And the bump up cost him nothing dollar-wise -- it came after earned media from his push to shred Obamacare and his marathon filibuster, among other things.

The bad news for Cruz is that the more people have gotten to know him, they less they like him. He went from having a 6-point net positive favorable rating to a 10-point net negative rating.

(Chart via Gallup)

It's important to keep in mind that the poll is of all adults. Cruz has been courting a specific subset of that group with his Obamacare fight and cast-iron conservative posture on various other issues: conservative Republicans.

Cruz is a hero to the conservative base right now. For the moment, the only thing that matters for his political stock is how he is viewed by that cross-section of Americans. That's where he draws his strength.

Of course, if Cruz does run for president and if he wins the GOP nomination -- two very big ifs -- then the way he is viewed more broadly will matter much more. And early indications are that it would be a problem for him.

Sean Sullivan has covered national politics for The Washington Post since 2012.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read



Success! Check your inbox for details.

See all newsletters

Your Three. Video curated for you.
Next Story
Jeff Simon · October 10, 2013

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.