(Shaheen, to her credit, is using the Ending Spending ad buy to raise money. "The right-wing Super PACs are desperate to take back the Senate – and they know that to do that they must win in New Hampshire," she wrote in a fundraising appeal sent Tuesday afternoon.)
The Ending Spending ad can be replicated in virtually every single state where an endangered Democratic Senator (or House member) is running. Find footage of said member praising Obamacare, followed by noting the "lie of the year" award and then follow it up with how many people in the state/district had their policies canceled because of the ACA.
The potential ubiquity of the ad is matched by its potential power. Remember that more than six in ten registered voters in the latest Washington Post-ABC News poll disapprove of President Obama's handling of health care -- including an eye-popping 50 percent who disapprove strongly. (Eighty-eight percent of Republicans and 70 percent of independents disapprove of Obama handling of the health care law.) And, nearly half (47 percent) of voters said that Obamacare is making the health care system worse while just 19 percent said the ACA had made things better.
Add it all up and you have a very scary situation for Shaheen -- and any other Democrat, which is almost all of them, on the record supporting the ACA. Get used to this ad. You are going to see it thousands of times -- in various forms -- before 2014 is over.