Here is Will Brooke, who improbably lost a Republican congressional primary in Alabama after shooting at the Obamacare bill with multiple guns.
Montana state Sen. Matt Rosendale made sure his love of the 2nd Amendment and good ol' Western libertarianism were very clear in his House campaign ad. He is aiming at a drone.
Bob Quast, who is running as an Independent in an Iowa Senate race, also sported a gun in an ad.
Col. Rob Maness, who is running in Louisiana's Republican Senate primary, also shot some stuff.
Guns aren't the sole province of Republican candidates. Democratic candidates have sported firearms too. Here's Kentucky Senate candidate Alison Lundergan Grimes.
You don't need to use the gun, either. It also makes good decor. Especially when propped against your pickup truck.
If you decide to use a fake gun, you better throw Sen. Ted Cruz (R-Tex.) in there too, just to be safe. Yeah, just like that Nebraska Senate candidate Ben Sasse (R)!
Mississippi Senate candidate Chris McDaniel, who hasn't conceded to Republican primary winner Sen. Thad Cochran quite yet, is the king of competitive normcore. The New York Times defined normcore as "a supposed style trend where dressing like a tourist — non-ironic sweatshirts, white sneakers and Jerry Seinfeld-like dad jeans." McDaniel's sartorial choices are a variation on the theme: he's adapted the trend into the campaign-appropriate business-casual normcore.
Business casual normcore was first popularized in 2012 by presidential candidate Rick Santorum, the first politician to fundraise off being normcore.
Here's Iowa's trendy Bob Quast again, who also gave normcore fashion a try.
Voters also love dads. At least candidates think so, because they are everywhere this year.
Michelle Nunn is running as a Democrat in this year's Georgia senate race. Her dad, former senator Sam Nunn, is kind of a big deal in Georgia politics.
Rep. Tom Cotton, who is running against Democratic incumbent Sen. Mark Pryor in Arkansas, joined the fad by featuring his sad dad in an ad.
Sen. Mark Begich's father, Nick Begich, served as a Democratic representative in Alaska before disappearing on a flight with House Majority Leader Hale Boggs. The plane was never found. Mark Begich built an entire campaign ad around his dad this year.
Extra credit for candidates who share #tbt photos of their dads, like Grimes -- who also has a father who's a former well-known Democratic politician.
Rep. Jack Kingston, vying for the Republican senate nomination in a Georgia run-off, took the trend to the next level, by starring in an ad as a dad.
... as did Wisconsin Rep Reid Ribble (R).
There's Mark Warden, who's running for state representative in New Hampshire, and Bryan Parker, who wants to be mayor of Oakland, California.
There's Blaine Richardson, who is running as an Independent in a Maine House race.
Darryl W. Perry, the first libertarian to declare his candidacy for the 2016 presidential election, is only accepting donations in "bitcoin, litecoin, gold, silver and copper."
Rep. Steve Stockman (R-Tex.) didn't win the Senate primary in his state, but he was one of the first adopters of the bitcoin donation.
Colorado Rep. Jared Polis also accepts bitcoins.
Tom Cotton didn't only feature his dad in an ad. He also made sure his mom got a shoutout too. And he reminded everyone how great his mom ad was by showing it on YouTube on his smartphone in a later ad. Showing YouTube videos on his phone to friends -- just like us!
Out campaigning in Mississippi, Sen. Thad Cochran let constituents snap photos of his dapper suits.
Some candidates have tried to make iPad photography a thing. They are doing it wrong.
Most of the time, however, it's not how you wear the smartphone. It's which filter you use when you take photos with your smartphone. If you don't take a photo of yourself campaigning, it basically didn't happen, which Mississippi senate candidate Travis Childers (D) knows very well.