Of course, Yankee Candle wasn't the only brand to celebrate National Voter Registration Day on Twitter; celebrities were posting photos asking people to sign up to vote right and left.
But, actually, it was mostly just left. A quick glance at those using the hashtag #CelebrateNVRD reveals a list of Democratic politicians, liberal-leaning actors and celebrities, minority-focused political organizations and nonpartisan government agencies. Many of the tweets mentioned HeadCount.org, a group that schedules registration drives at concerts, or Rock the Vote, an organization focused on getting young people interested in politics and, by extension, voting.
There's a reason it's the political left pressing the issue. The Pew Research Center did a study on non-voters during the 2012 presidential election. Fifty-nine percent of nonvoters supported or were leaning toward supporting President Obama, while 24 percent of nonvoters supported or were leaning toward supporting Mitt Romney. Data from Suffolk University showed a similar imbalance.