While Latinos are the most talked-about demographic in American elections, Asian Americans are actually the fastest growing demographic in America (as a percentage). But the latter group, in many ways, remains an afterthought -- including 2014 -- even as hot-button issues like immigration have been debated.
A big reason: Because Asian Americans are still less than 5 percent of the population in most of the states with marquee races. And like Latinos, their relevance has often been diminished by low turnout.
But in a 2014 contest that will come down to voter turnout and engagement and will likely be decided on the slimmest of margins in some states, Asian Americans could punch above their weight. In a state like Virginia, for instance, there are 6 percent of the population. In Illinois and Minnesota, they are 5 percent, and in Georgia they are 4 percent.
But what does this increasingly important demographic look like?
Two groups -- Asian Americans Advancing Justice and Asian and Pacific Islander American Vote -- talked to 1,300 registered Asian-American voters over the last weeks and just released a new poll on their findings.
Here are five charts from the poll that give a sense of where Asian Americans stand on issues and the parties.
1. As with other groups, a plurality of Asian Americans eschew labels and identify as "independents." Among the rest, Democrats have a clear edge over Republicans among those who do identify with a party -- though it varies widely by group.
Vietnamese Americans and Korean Americans align more with the GOP than other groups (about one-quarter), while just 10 percent of Indian Americans are Republicans.
2. But it's not all bad news for Republicans, as Asian Americans are essentially split on how they view the GOP. Almost a quarter have no opinion at all, suggesting they could be won over under the right circumstances.
At the same time, U.S.-born Asian Americans are much more negative about the GOP (34 percent favorable, 55 percent unfavorable), which could stunt long-term GOP growth among this demographic.
3. While Asian Americans identify with the Democratic Party by a 20-point margin, currently they favor Democrats in the 2014 election by a smaller, 14-point margin, 42-28.
4. But getting voters to the polls means making voter contact, and so far, neither party appears to be reaching many Asian Americans.
5. When and if that voter contact starts to happen, the campaigns would be well-served to stress national security, which Asian Americans prioritize more than other Americans and right up there with the economy.
Which could provide an opening for the GOP.