And now, further proof. A new CNN/Opinion Research poll shows Gardner's image in pretty positive territory: 50 percent favorable, 42 percent unfavorable.
Of course, it wasn't always that way. Between May and early September, Gardner's numbers in most polls were either middling or underwater (higher unfavorable rating than favorable one). And that's not exactly where you want to be just as you are introducing yourself to a statewide audience.
Here is the evolution of Gardner's image numbers:
Clearly, Gardner is no longer damaged goods. Whether that's because Udall's campaign went too strong on the personhood stuff -- as the Denver Post editorial board suggested in endorsing Gardner -- or whether Gardner has run a strong campaign (or both), it's where we stand today.
And it perhaps shouldn't be surprising. After all, abortion and contraception issues do favor Democrats, but they rank pretty low on the totem poll of 2014 issues. Witness this chart from Gallup:
Also, a new poll from NBC News and the Wall Street Journal on Wednesday showed just 9 percent of people name women's issues among their two most-important issues in 2014.
And then there's the fact that Gardner has pretty firmly changed his position on personhood -- an evolution that, while politically convenient, could serve to diminish the effectiveness of the personhood strategy.
Udall's image, meanwhile, has taken a turn for the worse, according to the polls. The CNN poll shows him at 45 percent favorable and 51 percent unfavorable, and SurveyUSA earlier this week showed his job approval at 36 percent, vs. 53 percent disapproval -- negative 17-point spread. In contrast, SurveyUSA just last month showed Udall in positive territory.
The CNN poll has Gardner up four points, and the newer SurveyUSA poll somehow had him up only two, despite Udall's cratering image. Both are within the margin of error.
The horse-race numbers aside, though, if the image numbers in these polls are accurate, Udall is going to have a pretty tough time winning reelection come Nov. 4. And if he fails to, there will be plenty of chatter about the role personhood did or didn't play.
That's not to say the personhood attacks don't work -- they did (for a while) and can -- but they're probably more a supplement than an overarching strategy.
Philip Bump contributed to this post.