Starbucks announced a campaign Monday for its employees to "engage" customers on race relations through conversation, stickers and writing the words "race together" on cups. Chief executive Howard Schultz said in a statement the campaign wasn't a solution but an "opportunity" to re-examine how to create a more empathetic society "one conversation at a time."

The reaction on Twitter wasn't as positive, though. (Is it ever?) Many accused the coffee giant of overzealous and meaningless feel-good liberalism. Here are some of the snarky things people said about the campaign: