The Washington PostDemocracy Dies in Darkness’s owners are trolling Cruz, but it won’t hurt his campaign

U.S. Republican Senator from Texas Ted Cruz addresses the annual Conservative Political Action Conference (CPAC) at National Harbor, Md., in February. (AFP PHOTO/NICHOLAS KAMM / FILESNICHOLAS KAMM/AFP/Getty Images)

The official website of Ted Cruz, the first candidate to officially announce his candidacy for president, is

Yes, dot org.

It's not the best domain, obviously, but the dot-com was already taken. It was originally purchased in April 2004 and was once used for a Phoenix law firm, but today, it's being used to troll Cruz, with a message about immigration.

There are plenty of other examples of trolling URLs for politicians. The domain redirects to, and redirects to a Ready for Hillary page. (Also, is another unofficial page, but it's a fan page that actually just has a bunch of ads and YouTube videos of Paul.) If conservatives want to have a little fun, is also currently available for $9.88 at the time this post was published.

But the good news for candidate haunted by a domain they never bought is that it really doesn't actually matter anymore. Besides the initial flurry of attention, the specifics of your URL are mostly unimportant because of the changing way we use the web today.

We largely navigate the Internet through search and social, portals that take us to sites instead of directly typing in a web URL to get somewhere. The top Web site in the world is Google, followed by Facebook and YouTube. Cruz can afford to not have the ideal web domain if he's the top search result on Google because so many more people will get there through a search than a direct address. Social media and e-mail will also be big traffic drivers for the site.

Need proof? According to Quantcast, the official is ranked the 2,156th biggest website in the U.S. right now, while the trolling is ranked 618,938th.

It's a minor embarrassment for Cruz on the day of his announcement -- emphasis on "minor" -- but in the long run, it doesn't amount to much.