The Washington PostDemocracy Dies in Darkness

How Hillary announced today vs how she did it 8 years ago

Hillary Rodham Clinton officially launched her presidential campaign on Sunday. The announcement began with a video and a tweet. (Video: YouTube/Hillary Clinton)

It takes 90 seconds before Hillary Clinton — either her face or her voice — appears in the video, released Sunday afternoon, in which she announces that she is running for president in 2016.

That's a stark contrast to the way Clinton announced her 2008 candidacy, a video in which she was prominently featured throughout.

In January 2007, Hillary Clinton released a video on her campaign Web site announcing her candidacy for president. (Video: Hillary for President)

Striking, no?

The absence of Clinton in Sunday's announcement video is designed to send a message -- not just to people tuning in now but to people who have been watching her (and her presidential aspirations) for the better part of the last decade.

That message? This time it's not about me. It's about you.

A video is just that: A single, pre-produced element of a campaign. But the message Clinton is trying to send is crystal clear: This isn't 2008. And I am ready to run the people-first sort of campaign I should have run last time around.