Everybody has their thing. For some, it's how much they love their sports teams. For others, it's their obsession with action figures or comic books. For Hillary Clinton, it's her pantsuits.
Hillary has made pantsuit jokes de rigeur over the years; it's the equivalent of her funny-story-you-tell-a-million-times-because-people-always-laugh bit.
But it must stop. This joke is long past its prime.
Most recently, her campaign started selling t-shirts made to look like the top half of a Hillary pantsuit. (This led one notable Web site to actually, really run this headline: "Hillary Clinton's Epic T-Shirt Will Turn You Into a Pantsuit Fan.")
Now, this is a pretty good fundraising strategy. But just because something works doesn't mean it's good. (Witness: the DCCC's way-over-the-top, disingenuous fundraising e-mails last cycle.)
Then Wednesday, in launching the candidate's Instagram feed, her campaign posted this:
It's a pretty decent gag; "Hard Choices," after all, is the title of her memoir.
But Instagram isn't even the only social media feed Clinton launched with a pantsuit joke. When she joined Twitter, her bio called her a "pantsuit aficianado." That descriptor remains to this day.
And New York Magazine, as far back as 2013, documented 11 different instances of Clinton telling a pantsuit joke. She told the joke as far back as her victory speech after her successful 2000 Senate campaign.
It's now 2015. It's been 15 years.
Now, I know, I'm exposed to more of this stuff than your average person. I'm jaded and cynical. And your average voter in, say, Iowa or New Hampshire probably hasn't heard the pantsuit joke 13 times and will still think it's funny when she tells it to them in February 2016.
But the pantsuit joke is in serious danger of becoming a crutch for Clinton. We think she can do much better. There has to be another way for her to self-deprecate.