Donald Trump and his satellite family members/organizations/businesses have, over the years, owned a really impressive number of trademarks. He owned "The Board Room," which was a trademark for reality television shows. "The Art of the Travel Deal," which appeared to be an online travel agency. "Miss Photogenic Teen USA," which is self-explanatory. It was owned through Miss Universe, which is a trademark he also owns.

He trademarked "Westchester" (art prints, puzzles and letter openers), "Fakefest" (!) (a music festival) and "Tobacco Road" (entertainment services). And of course, all manner of "Trump _____" marks: Trump Steaks, Trump Money, Trump Records, Trump D'Elegance (an auto show), Purely Trump (a water) and Tour de Trump, which was a bike race.

A lot of the trademarks are now "dead" in the jargon of the Patent and Trademark Office, meaning that they are no longer recognized by the agency. The two greatest dead Trump trademarks, though, are these two.



Yes, that's right. Earlier this year, "Trump for President, LLC" trademarked "Trumpocrat" and "Trumpublican." The possible uses included "salt and pepper shakers; posters; shirts; ties; cufflinks; colognes; chocolate; nameplates; key rings; eye wear; playing cards; surfboards; editions of automobiles" and more. Colognes! "What's that captivating scent?" "It's 'Trumpocrat,' the new fragrance for Trump-voting Democrats."

We will note that, although it doesn't yet show up in the PTO's database (searchable here), Trump told an interviewer this week that he has also trademarked "Make America Great Again." We know at least one product that will bear that mark.


Republican presidential candidate Donald Trump is pictured at a news conference near the U.S.-Mexico border outside of Laredo, Texas July 23, 2015. REUTERS/Rick Wilking