Former Virginia governor Jim Gilmore ended his presidential campaign Friday, just before most White House-race watchers settled in for a three-day weekend. Gilmore dropped his not at all stunning campaign news around 4:30 p.m. on a Friday, the traditional window in which more closely watched public figures attempt to dump and “hide in plain sight” all manner of news in the vain hope that it will fade into the ether.

But for Gilmore, the coverage of his departure from the presidential race probably marks a high point in media attention over the life of his six-month campaign. And where Gilmore, the individual, is concerned, his announcement really raises one central question.

What, exactly, about Gilmore’s life will actually be any different tomorrow?

From the very start, Gilmore has run a race that was not just — to borrow a phrase from Donald Trump — low-energy but also, it seemed, low-effort. Gilmore announced his White House run via a video clip posted on the Internet. That may have been the last time many voters saw him.

Gilmore, who knows enough about campaigning to have served as Virginia’s governor between 1998 and 2002 and to hold the Republican National Committee chairmanship for the better part of a year in 2001, was the man running for the White House by, it seems, not running at all.

In memory of Gilmore’s most unusual White House run, The Fix compiled this partial and briefest of timelines.

  • In early September, The Washington Post reported in one of the only deep examinations of Gilmore’s platform and candidacy that he was not actively campaigning because he was, in his own words, too busy setting up his campaign. That same month, Gilmore found himself in a by-now-familiar position. It wasn’t clear whether CNN would allow him to join other Republican candidates during the undercard debate. Translation: His position in the polls was incredibly weak even among those at the bottom of the race. In the end, CNN did not allow him to join the undercard gathering. But he did live-tweet the event from home. And this was just two months into his run. There was, however, some campaign-like news of the usual variety: Gilmore hired staff in South Carolina.
  • By October, the Gilmore campaign had gained so little voter traction that CNBC announced Gilmore did not have the standing in the polls to qualify for a slot on its GOP undercard debate stage. In short, Louisiana Gov. Bobby Jindal, former senator Rick Santorum (Pa.), former New York governor George Pataki and Sen. Lindsey O. Graham (S.C.) could all boast bigger voter support than Gilmore. In the months that would follow, those men all exited the race before Gilmore.
  • In November, Gilmore aired a multi-state campaign ad — the first, as far as we could tell, of his campaign. It centered on terrorism and aired in Iowa, New Hampshire and South Carolina. And, it seems, Gilmore took to describing himself as “the veteran’s candidate.”
  • In December, Gilmore told the Augusta (Va.) Free Press that he wasn’t dropping out any time soon. He was in the middle of executing a logical strategy intended to elect a candidate with the traditional credentials that put men in the White House. The only thing is, nothing about the electorate in 2016 has thus far indicated that they are seeking another man who has served as a governor and, for a short time, held a post at the very top of the Republican establishment to fill the Oval Office.
  • On Friday, CBS News announced that Gilmore had failed to meet its criteria to participate in its Saturday Republican presidential primary debate. The decision left Gilmore the only reputable Republican contender who would not have a spot on the debate stage.
  • All told, Gilmore picked up a grand total of 145 votes in Iowa and New Hampshire combined. That’s right, 145.