As these claims are being made, though, there are often carefully selected scenes playing on the screen — scenes intended to evoke very specific feelings about the candidate and/or their opponent.
Which is why the video above, from Dissolve, is so fantastic. It really just nails it almost completely, and it’s well worth your time.
My favorite lines:
- “My advisers say that these sepia-toned photos of my parents are proof of my human origins.”
- “Here are a bunch of different people, matched with career signifiers — like a helmet, a uniform or a stethoscope — on the off chance that you identify with one of them.”
- “My favorite place is a local diner, because it makes me seem like a regular joe.”
- “But I’m not racist. Here’s a Hispanic family who doesn’t mind being associated with me.”
- “And if you’re thinking about retirement, here are some old people smiling. Thank God they’re still alive to vote.”
- “My opponent thinks thunderstorms are good.”
- “My record shows that I can construct a narrative by keeping the details pretty vague. Families, the economy, faith and education are all things I’ve addressed in non-specific ways.”
- “You can’t deny that these people are clapping.”
- “Right now is a critical time, because of the past and the future — and this American flag.”