But Kimmel is far from the first comedic personality to "run" for the White House. Stephen Colbert did it in both 2008 and 2012. And while he, too, used it as a vehicle for comedy, Colbert also used his "campaign" as a way to criticize the Citizens United decision (Colbert formed his own super PAC, and routinely used his show to showcase what he saw as an absurd campaign finance system).
But it goes back much further than Colbert. Pat Paulsen, who appeared on the Smothers Brothers Comedy Hour in the 1960s, played a straight-man who delivered "editorials" on subjects like Social Security.
When internationally famous comedian Gracie Allen "ran" in 1940, she released a campaign song that went, in part, "Even big politicians don't know what to do / Gracie doesn't know either, but neither do you / So vote for Gracie."
And Will Rogers, who was the kind of American superstar that transcended film, radio and the rest of the pop culture in the 1920s, ran a faux campaign in 1928, promising to resign immediately if elected.
We'll see how Kimmel's "campaign" stacks up.