Back to Mike Pence. So one of the primary reasons I chose Mike was I looked at Indiana, and I won Indiana big. Remember, Indiana was going to be the firewall. That's where Trump was going to — they agreed I'd win New York, I'd win Pennsylvania, I'd win all these places. But Indiana was going to be the firewall. So I got to study Indiana, and I got to study New York and a lot of other places, and I saw how NAFTA, signed by Bill Clinton, has drained our manufacturing jobs, just drained us like we've never been drained before. NAFTA, again, signed by Bill Clinton. NAFTA is the worst economic deal in the history of our country. Manufacturing down in some states 55 percent, 60 percent. It's a horror show, moving to Mexico, moving to other places.
And so on. The "back to Mike Pence" consisted of a mention of Indiana that became a discussion of NAFTA, which became a ding on the Clintons. "Back to Mike Pence" ended up back at Hillary Clinton.
We catalogued every word of Trump's speech and coded it by topic. Was Trump talking about himself? About Pence? About the ticket? About Hillary Clinton? By our necessarily subjective estimates, Trump spent about 1,600 of his 4,000-word speech on his favorite topic. Pence got about 860 words, a little more than half as much. Trump talked about Pence or the combined ticket about a quarter of the time.
Again, this is subjective. But you can check our work. Here's the speech, color-coded by how we described each sentence (or, in some cases, parts of sentence). Trump's speech about Pence was about Trump. Which, really, isn't much of a surprise.