As Trump spoke from New York on the Quicken Loans Arena mega screen, reporters on Twitter questioned the wisdom of Trump's decision to make himself so visible, so often. Presidential nominees typically keep lower profiles during the early stages of conventions, building anticipation of their eventual appearances.
In appearing each night — and basically accepting the nom tonight via vid address — Trump is getting in the way of the build up to Thurs— Jose A. Del Real (@jdelreal) July 20, 2016
why is Donald Trump appearing every night— Alexandra Petri (@petridishes) July 19, 2016
I thought it was bad luck to speak all four nights like seeing a bride before the wedding
Remember when Trump said they asked him to speak every night, but he said no, it would be too much? Well, we're 2-for-2.— Eric Wolff (@ericwolff) July 20, 2016
Usually nominees wait in the wings during the convention. Donald Trump talks to supporters (live and via a video feed) two nights in a row.— Jenna Johnson (@wpjenna) July 20, 2016
Does Trump really not understand the idea of building suspense? He just told the crowd he'll be back tomorrow.— Peter Stevenson (@PeterWStevenson) July 20, 2016
However unconventional Trump's omnipresence might be, it should surprise no one. His strategy from the get-go has been to dominate the news — whether that coverage is positive or negative. Recall what Time magazine reporter David Von Drehle wrote after riding with Trump on the billionaire's private jet during a Super Tuesday flight from Virginia to Georgia, describing the way Trump channel surfs from one news network to the next while in the air.
When he flips to Fox News, Trump notices a caption that sums up everything: "News outlets around the world are covering Trump." Turning to me on the sofa, he gestures at the screen and remarks with satisfaction, "The key word is 'covering.'"
All press is good press. That's the Trump philosophy.
So while some in the media suggest the business mogul is making a mistake with these early cameos, Trump likely sees things differently. He sees himself taking every opportunity to maximize exposure — and the media amplifying his message by talking about the mere fact that he is talking.