Sometimes, people in the business of helping candidates sell their ideas to American voters lose their way.

They say or suggest something off, something that doesn't quite connect the way anticipated, or perhaps has no impact at all. On Thursday night, Donald Trump's campaign manager, Paul Manafort, seemed to have one of those potential lost-path moments. Manafort told CNN that Trump's campaign had a message that would appeal to women, certain women. Over the course of Trump's campaign, the New York businessman has struggled to appeal to female voters and continues to trail his Democratic opponent with women in national polls. So it's fair to assume that Manafort, and anyone working to get Trump elected, has given the work of appealing to women some thought.

But, what Manafort went on to say about the women the Trump campaign will be able to reach didn't sound much like he was talking about actual American women in 2016.

Please watch the clip for yourself.

Yes, Manafort really said that American women feel afraid. Their lives have become unaffordable. Their husbands cannot cover the family bills.

Back here in 2016, where the Betty Drapers of the world are rare, there may well be more women frightened by that description of household economic organization and responsibility than the situation Manafort described. There just aren't many modern women -- married or unmarried, paid workers or stay at home moms -- who view the task of meeting a family's needs as a man's alone.

Here's why.

In June, a full 56.6 percent of American women over the age of 16 were in the workforce, the majority of them full time. More detailed data depicting the share of married women in the workforce in 2015, indicate 58.4 percent work paid jobs. When you drill down in search of more detail the data gets a little more aged. But there are a few things known about 2013 worth considering here:

  • Among married couples 53 percent had earnings from both the wife and the husband.
  • Couples in which only the husband earned a paycheck were not common. They made up 19 percent of what government statisticians call "married-couple families."
  • And, working wives contributed 37 percent of their families’ incomes, up by 10 percentage points from 1970, when wives’ earnings accounted for 27 percent of their families’ total income.
  • Finally, the share of wives earning more than their husbands reached 29 percent.

What happened in 2013 is informative here because overall unemployment has declined since that time. Women's labor force participation rate has also moved up and down in very small ways.

What's more, in May 2013, a Pew Research Center analysis found that 40 percent of women — married and unmarried with children under the age of 18 — are the primary breadwinners in their families. In 1960, that figure was just 11 percent.

Ivanka Trump mentioned most of this in her Thursday speech.

When Pew's researchers asked a few questions about the way that Americans think about the responsibility of earning money, providing for the families' economic needs, what's best and what's good and bad about more women working, there was one answer far different than the rest. Majorities told researchers that being a country where so many women have paid jobs makes it harder to raise kids and for marriages to move along smoothly. But, a large majority also said this made it easier for families to live "comfortably." Take a close look at the chart below.

Women earning money at jobs was the only item on this list that a majority saw as a good thing.

In 2016, various economic fears do exist. However, speaking to women as if they are worried nail biters sitting on the workforce sidelines hoping their husbands will find work and a way for the family to get by or perhaps enjoy some comfort probably won't be very effective at all.