Donald Trump's eating habits are well-documented. The president-elect is known to enjoy his steaks well-done, and to have a weakness for fast food fare — with a particular taste for Big Macs and suspiciously-vaguely-named McDonald's "Filet-O-Fish" sandwich.

But he probably hasn't tried the food at a new restaurant bearing his name and likeness.

That's because the new seafood joint, Trump Fish, sits deep in the heart of Kurdistan in northern Iraq.

The restaurant, in the city of Duhok, is about a 90-minute drive from Mosul, where some of the fiercest fighting in the region is taking place.

In the video above, via Reuters, the establishment's owner, Nedyar Zawiti, describes how he "admires" Trump, but admits that the name is really about the marketing opportunity. I mean, just look at that branding. It looks like the San Diego Chargers logo crawled on top of the president-elect's head for a joyride. (Seriously.)

"His style is close to me," Zawiti told Reuters. "I like him as a person and as a businessman." Zawity told the news service that he had registered the Trump name with Kurdish authorities.

Trump may enjoy a bit of popularity in Kurdistan after telling the New York Times in July, “I’m a big fan of the Kurdish forces."

He went on to acknowledge the difficulties of establishing strong ties with the Kurds, who are met with outright hostility by Turkey, a strong U.S. ally in the region. But Trump didn't see a problem there.

"At the same time, I think we have a potentially – we could have a potentially very successful relations with Turkey," he said. "And it would be really wonderful if we could put them somehow both together.”

Regardless, the Trump-branded restaurant seems to be, at a minimum, a marketing hit. Zawiti's cuisine bears little resemblance to American fast food. But let's be honest, it looks a LOT better than Trump's favorite "Filet-O-Fish" sandwich.

UPDATE: It turns out the logo was actually appropriated from pop culture website Uproxx, which published a story parodying NFL logos with caricatures of Trump's face or hair.