Hillary and the Dems were never going to beat the PASSION of my voters. They saw what was happening in the last two weeks before the......— Donald J. Trump (@realDonaldTrump) January 6, 2017
Trump cares about ratings a lot. He cares about ratings because the value of a thing, in his mind, is entirely a function of its ordinal positioning. He’s always talking numbers, one way or another. During one recent campaign stop, he counted up every reference that Hillary Clinton made to him in her Democratic National Convention address — 22 in all. He also routinely talks polling data — mostly when the numbers are in his favor, but sometimes even when they’re not.
But no single metric matters more to him than television ratings — so much so that even polls are secondary for him. In an age of time-shifting and binge-watching, Trump’s fixation on ratings might seem old fashioned, and it is. But it’s also key to understanding how he thinks.
Yup. Ratings make the man. If people watch, you win.
Donald Trump believes that those who aspire to the most visible spots in his administration should not just be able to do the job, but also look the part.Given Trump’s own background as a master brander and showman who ran beauty pageants as a sideline, it was probably inevitable that he would be looking beyond their résumés for a certain aesthetic in his supporting players...... On the other hand, in Trump’s book, not having the right kind of appearance is tantamount to a disqualifier. During the presidential campaign, he stirred a controversy when he pronounced that Democratic nominee Hillary Clinton lacked “a presidential look, and you need a presidential look.”