George P. Bush during his 2014 campaign for Texas land commissioner. (Juan Carlos Llorca/AP)

To date, there is perhaps no greater symbol that the Republican Party now belongs to President Trump than what just happened in Texas Tuesday night.

George P. Bush, the last of the Bush political dynasty serving in public office, won his primary for land commissioner of Texas on Tuesday. He won it only after he embraced his family's political enemy.

“I endorsed President Trump in 2016,” Bush says in an recent ad, as his main opponent started to close in.

Bush has supported the president but begrudgingly at first. After his father, Jeb Bush, lost the nomination to Trump, Bush stood in a room of Texas Republican leaders and urged them to join the GOP presidential nominee: “From Team Bush, it's a bitter pill to swallow, but you know what, you get back up, and you help the man who won.”

Trump paid back the favor nearly two years later.

Bush's come-around to Trump is remarkable, considering he probably didn't need the president. If there's one candidate that could have successfully run without embracing Trump, it probably would have been Bush. He obviously had the name recognition to stand alone, as well as the money. His uncle, former president George W. Bush, is credited with launching Republicans' current dominance in Texas when he ousted a Democratic governor in 1994, said Robert Lowry, a political-science professor at the University of Texas at Dallas. 

Voters might have understood why he would have been wary of embracing the president, after Trump called his father “weak” and “an embarrassment to the family.” And Bush is running a statewide campaign in a state that Gallup says gives Trump the lowest approval rating of any Republican state, at 39 percent.


But this is Trump's world, even in what was once Bush country. Analysts say among Texas Republicans, Trump's approval rating stands at 86 percent. By Bush's own calculations, his political future rested on a politician who hijacked the party his family once led.

“Everyone is embracing Trump,” Brendan Steinhauser, a Republican who runs a political consulting company in Texas, said of the primaries.

The most extreme example came in a congressional primary outside San Antonio and Austin, where 17 of the 18 GOP candidates were tripping over themselves to run ads wearing “Make America Great Again” hats or going fishing in the “swamp of Washington,” The Washington Post's Mike DeBonis reported.

Bush's primary struggles came from his predecessor, Jerry Patterson, who decided to run for land commissioner again after Bush came under fire for how his agency has managed the redevelopment of the symbol of Texas, the Alamo.

Under pressure, Bush's strategy morphed into the same as every other GOP primary candidate in Texas in a competitive race: Embrace the president as much as you credibly can.

In the first ad of Bush's campaign, he credited himself with ending a land dispute between local ranchers and the federal government.

In another version of the ad that went up a month ago, Bush is primarily giving credit to Trump for his signature résumé bullet-point: “I worked with President Trump to stop the illegal Obama land grab,” Bush says.

“I saw that, and I literally thought to myself: 'Does your grandmother know you're running this ad?'" Lowry said. Bush's win, Lowry added, says “something about where the party is. The Republican Party, at least the primary voters, they're really Trump's party more than the Bushes.”


Columba Bush, wife of Jeb Bush, sits with former first lady Barbara Bush, and her son, Texas Land Commissioner George P. Bush, before Jeb Bush formally announcing his campaign for president in 2015.  (Joe Skipper/Reuters)

Bush is probably well aware of what has happened to other Republicans who have bucked Trump. One of the most dramatic examples is in Arizona, where Trump critic and GOP Sen. Jeff Flake decided to retire rather than slug it out in a primary against a pro-Trump opponent.

If Bush hadn't embraced Trump and also lost his primary, pundits would certainly be asking if the Trump era signals the end of the Bush era — a father and son, politically vanquished in the span of two years. But Bush found a way to win in the Trump era, and now the only question is: Just how much more will he embrace the party's new leader?