In fact, the abuse Memories Pizza is currently facing is arguably no different than the type of harassment women faced during Gamergate — except the trolls in this case think they stand on sturdier moral ground: O’Connor is wrong; she is a bigot; she must be punished.
But punished by whom, and on what terms, and to what degree? Vigilantes on Twitter and Reddit want to frame the downfall of Memories Pizza as some kind of win in the culture war, but the people defacing O’Connor’s Yelp page and parodying her on fake Web sites have not righted the scales of justice or struck some heroic blow for gay rights. For one thing, they’re not changing anyone’s mind. For another, all they’ve done is sat at a computer — and wrecked a stranger’s life.
In that regard, this has nothing to do with politics or religion or “moral beliefs” — unless we’re talking about the dubious, shifting morality of the Internet’s outrage police. Yeah, you’re angry: That makes sense! But join a boycott. Write a letter. Sign a petition.
For all that is good on the Internet, do not do this.