#RocktheCropTop, a movement that began with a single blurb in Oprah Magazine.

You’d think that, between the filters and the #fitnessgoals and the celebrity-grams, Instagram would make an unfriendly place to talk body acceptance.

But as participants in the #RocktheCropTop trend found just last week, the opposite is actually true: Instagram has actually long played host to an enthusiastic movement for body positivity.

#RocktheCropTop began when writer and Instagrammer Tamar Anitai spotted what she thought was an offensive quote in Oprah Magazine. The advice from the magazine’s fashion director — that crop tops should be worn by ladies with “flat stomachs,” only — inspired her to ‘gram it to her friend, Sarah Conley.

[Fueled by social media, the “thigh gap" focus can lure women to eating disorders]

Conley, a plus-sized fashion blogger, reposted the image with the hashtag #effyourbeautystandards; from there, the image spread throughout the style-blogging community, drawing national media attention and thousands of regrams, selfies and PicStitches with the infamous Oprah piece.

@kelsanna's floral #rockthecrop game and confidence is serious and so are we. #effyourbeautystandards 💋

A post shared by Tamar A (@tamaranitai) on

But that hashtag wasn’t merely a one-time message to Oprah Magazine: It’s also the key to Instagram’s body-positive community. The hashtag, which was started by plus-size model and social media pioneer Tess Holliday, has been used on more than 890,000 posts. Clicking into it opens up a world of body-positive photos — photos shared and tagged by women of all sizes, wearing all kinds of fashions, Oprah Magazine advice be damned.

[Why did Instagram censor this photo of a fully-clothed woman on her period?]

“People forget that social media is just what you want people to see, and it’s very easy to be someone you’re not,” Holliday said. “I think the reason #effyourbeautystandards did so well on Instagram was because wanted something that was authentic. It always been real women, with bodies of all shapes and sizes genders and race sharing their stories. It is relatable and helps others feel like they aren’t alone.”

"We could have expressed it better." – @oprahmagazine Reading this line from the @oprahmagazine public statement regarding their body shaming article brought many thoughts to my mind. Firstly that this was NOT an apology. And honestly, F that noise. You could have NOT expressed it. You could have been more open to different bodies and the impressionable viewers who would likely come across your statements. You could have thought long and hard about the person who asked this question–who clearly was nervous about wearing one in the first place. This was your opportunity to help someone lift their head high and actually feel confident. I wonder how many women out there ACTUALLY believe they have a flat stomach (including all of those who do). And it doesn't matter! Flat stomachs don't make us more appealing. We are women–and our stomachs carry babies. And some of us have flat stomachs and some of us do not. And we remain beautiful either way. Exceptionally beautiful, in fact. Because of media sources like yours, women at every shape continue to harbour false insecurities about themselves, when these lovely humans could be loving all the things that make them unique, powerful goddesses. We are struggling everyday to love ourselves, because we have been taught, since we were little girls, that our bodies are our assets and the greatest thing we can offer (which is absolutely not true!) You have an opportunity to empower. You don't need to "express your body shaming beliefs about fashion better". You need to change them. #IfAndOnlyIfIWantTo #RockTheCrop #PullingOffACropTop #HonorMyCurves #EffYourBeautyStandards #GoldenConfidence #CelebrateMySize

A post shared by snapchat: honor.curves //YYC🇨🇦 (@honorcurves) on

Instagram is, happily, full of those kinds of reminders these days. Another popular body positive tag, #honormycurves, was started by Holliday’s friend Honorine; while #honormycurves celebrates health, #effyourbeautystandards celebrates fashion.

[Why is Kim Kardashian allowed to be naked on Instagram but Chelsea Handler is not?]

There’s also #bodyconfidence (52,691 posts), #bodypositivity (104,596 posts), #bodylove (127, 128 posts) and even the more ridiculous #pizzasisterforlyfe (with 130,646 posts, it celebrates everyone’s essential right to eat pizza guilt-free). By comparison, there are fewer than 10,000 photos on the body-negative tag #thinspiration — and if you search for it, Instagram steps in to ask if everything is OK.

When you search “thinspiration” or related tags, Instagram steps in to ask if everything is OK.

All of this serves to make Instagram a pretty powerful counterweight to mainstream media messaging on beauty, fitness, and women’s bodies. It’s no secret, of course, that women are constantly bombarded with unrealistic, and frequently unhealthy, messages about how they should look and how much they should weigh. Bloggers like Holliday and Conley provide a sort of counter-programming: “you do not have to have a #thighgap to love your body.”

This movement isn’t without its critics, of course. Elsewhere on the Internet, the so-called “fat acceptance movement” is often critiqued for condoning obesity or unhealthy habits. But advocates say that the mainstream health and beauty standards for women are so impossibly high that any kind of counter-current does good: particularly on social media, where weight and diet obsessions can, in the words of the National Eating Disorder Association, “take on a new life.”

“These trends in body honesty display the body in a natural way and highlight how functional the body can be,” behavioral psychologist Ivanka Prichard told Women’s Health recently. “The female body is amazing and should be valued for so much more than just its appearance. Aiming to promote positive body image through these trends could help women around the world appreciate their bodies more.” 

Unfortunately, Holliday says, the more high-profile body-positivity becomes, the more vulnerable the community is to trolling. When fitness blogger Cassy Ho Instagrammed a Photoshopped “perfect” version of her body in April, she noticed even more abuse in the comments.  “Still too fat,” one user commented.

“There was a weird phenomenon that happened when I posted this Photoshopped picture,” she wrote in a later Instagram post. “On the very same photo, I got some people praising me and others degrading me. What worries me is this: 1. That some people think this is real and that it should be ‘goals.’ 2. That some people still think it’s not good enough.”

Wow guys. The response on yesterday's post was moving, incredible, and shocking all at once. Thank you. I couldn't have asked for anything more. I'm happy that many of you clicked over to watch my short film when you saw my new "perfect" body. You experienced the most powerful video I have ever created. You saw me strip down my confidence and self esteem. You saw me raw. Hurt. And vulnerable. For those who haven't seen it yet, please click on the link in my bio. I wanted to post again because there was a weird phenomenon that happened when I posted this photoshopped picture. On the very same photo, I got some people praising me and others degrading me. What worries me is this: 1. That some people think this is real and that it should be "goals." 2. That some people still think it's not good enough. It's tough knowing what's real and what's not when magazine covers and music videos are photoshopped (yes, music videos), Instagram pics are photoshopped, and so many women are getting surgery. How are we to know what kind of beauty can be naturally achieved when everything around us is so deceiving? If you want to know what you can do to help stop body shaming, all I ask is that you share the video with at least 1 person. That's all. After countless days of shooting, weeks of editing, visual effects, and lots of hard work from a team of amazing people, my short film was turned into a reality. Thank you to James Chen, James Jou, and @smashboxcosmetics for helping me bring this to life. #madeatsmashbox I hope you guys liked it. I love you. Stay beautiful.

A post shared by Cassey Ho (@blogilates) on

“Instagram used to be a safe space but it isn’t anymore,” Holliday explained to the Post. “Nowhere is. Every site has trolling, that’s just how it is now.”

And yet: There’s strength in numbers. Members of the body-positive set follow each other’s Instagrams’ closely; they’re equally quick with compliments for the poster and hate for her trolls.

“We just have to be vigilant with reporting the hate comments and troll accounts and living our lives,” Holliday said. “That’s what [annoys them] the most, that we are happy regardless of their nonsense.”

Five body-positive Instagram accounts you should know about:

  1. @ladyfigure: Plus-sized fashion blogger Thamarr Guerrier ‘grams her adorable — often neon! — outfits in between party pics from her hometown of Jacksonville. Cosmo named her one of the “body-confidence queens you need to follow.”
  2. @honorcurves: The Alberta, Canada-based Honorine describes herself as a “6’1″ self love advocate;” her Instagram is equal parts fashion selfies and body-positive memes.
  3. @bodyposipanda: Expect adorable selfies and real talk from this self-described “BODY POSITIVE FEMINIST ED WARRIOR,” who has chronicled her recovery from anorexia on Instagram.
  4. @themilitantbaker: The Instagram account of Jess Baker, the best-selling author of “Things No One Will Tell Fat Girls” and the organizer of The Body Love Conference. (There is not, alas, very much baking.)
  5. @virgietovar: Tovar, an authority on fat discrimination and body image, ‘grams regular updates from her life and her travels on the lecture circuit.

Liked that? Try these: