Instead, they come from a very savvy, well-resourced team of several dozen social and digital media strategists, all working out of the Clinton campaign’s Brooklyn offices. Profiling the team last January, USA Today likened it to “a new media startup,” like Vox or Buzzfeed; Jake Horowitz, the founder of Mic — another new media startup in that vein — described it as a “sophisticated operation.”
What’s the point of mentioning all this? I imagine that to most Twitter-savvy humans, it’s pretty obvious. But there’s also a certain irony here that I think is kind of glorious. Clinton’s “so, so real” tweet, her personal “slam”, the message celebrated the Internet-over for defying the impression that Clinton’s too insincere and/or manufactured, was actually engineered for just that purpose by a member of a team of highly paid experts.
This is politics in 2016, you guys! We should all be very proud.
Or, as Trump put it:
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