This sums up Fyre Festival. #fyre #fyrefestival #fyrefest pic.twitter.com/x4xcFBL8Yg— William N. Finley IV(It’s real. I made it up) (@WNFIV) April 28, 2017
None of that happened.
The first wave of paying guests arrived on Thursday, only to find themselves staring at a chaotic festival site that appeared to be weeks away from being able to host anyone. Blink-182, one of the bands headlining the festival, had canceled at the last minute. The tents that were set up for guests to sleep in looked like “FEMA tents,” one person said. Not exactly the luxury accommodations they’d paid for. Meanwhile some tents were still in their boxes. There were barely any festival staffers around to tell people where to go, and the promised gourmet food was, well, not:
The dinner that @fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing. #fyrefestival pic.twitter.com/I8d0UlSNbd— Tr3vor.eth (@TrevorDeHaas) April 28, 2017
Starr Catering Group, a high-end catering company once linked to the festival, said on Friday that their agreement with organizers was “terminated” earlier this month, and that they had nothing to do with the food actually served there.
Overnight, the festival said in a statement posted to social media that it had gotten off to an “unexpected start.” By Friday morning, the festival was “postponed.” And on Friday afternoon, Ja Rule tweeted out a statement saying he was “heartbroken” about the whole thing. He apologized to the would-be festival goers, but said that the disaster was “NOT MY FAULT.”
“I don’t know how everything went so left but I’m working to make it right by making sure everyone is refunded,” he wrote.
April 28, 2017
We contacted the Fyre Festival earlier on Friday to get some clarity on whether refunds are being issued, and how, but have yet to receive a response.
“We thought it would be four nights with good music. They branded it as the next Coachella,” a 32-year-old festival goer who identified himself as William Finley told me in a phone call from the Exuma International Airport on Friday morning. Finley and his friends paid about $4,000 each for VIP access and “luxury lodge” accommodations at the festival. After seeing the actual festival site, Finley decided to get on the next flight out of there. “We’d rather be sleeping at an airport,” he said, “rather than in a tent on a rocky outcropping near a Sandals resort.”
Festival-goers paid anywhere from $450 for a no-frills day pass to up to $250,000 for the full VIP experience. One widely-advertised festival package cost $12,000. There were even packages that included a private yacht.
Finley was still livetweeting his journey back home to Raleigh, N.C. on Friday, sitting along with about 150 other people at the airport who had also given up on the festival. As we spoke, Finley said they were all “locked in” at the airport, in hour seven of waiting for a flight (he eventually did make it to Miami). Someone had passed out from the heat, and things were kind of tense: “There might be a riot here,” he said at one point. “There’s a lot of ‘Type A’ personalities.”
Before he gave up on Fyre Fest, Finley documented what it was like at the festival site Thursday night:
This is how Fyre Fest handles luggage. Just drop it out of a shipping container. At night. With no lights. #fyrefestival pic.twitter.com/X5CdZRyJWo— William N. Finley IV(It’s real. I made it up) (@WNFIV) April 28, 2017
These are the secure lockers at Fyre Fest. They forgot to tell us we needed locks. #fyrefestival #fyrefest pic.twitter.com/Tqyjqbg2Gy— William N. Finley IV(It’s real. I made it up) (@WNFIV) April 28, 2017
A view of the luxury food court with some luxury school bus transportation at Fyre Festival. #fyre #fyrefestival pic.twitter.com/XL3PtRw8q0— William N. Finley IV(It’s real. I made it up) (@WNFIV) April 28, 2017
Others did the same:
Stuck at #fyrefestival trying to leave for the last 8 hours. barley any food or water or security or electricity pic.twitter.com/jHPMnJw5gx— Lamaan (@LamaanElGallal) April 28, 2017
It is complete &total chaos, every1 is running around frantically looking for answers &none of the staff can help. Even they are in the dark— Petey Parlay (BROWNS 4-3 😳🖕🏼💯🏉) (@Rosario_609) April 28, 2017
On Instagram, an early stream of photos from the #fyrefestival tag looked more like what organizers were hoping for…
…but the hashtag slowly started to give way to reality:
And plenty of others who planned on attending the festival couldn’t even get there amid all the chaos:
So happy our plane never took off. We were about 5 minutes from joining "Lord of the Fyre Flies: Ja Rule's Revenge." #FyreFestival— JeremyBurke.eth (@JEREMYBURKE) April 28, 2017
The disorder at Fyre Festival appears to have caught a lot of the attendees off guard. But there were signs that all was not what it seemed. In early April, the Wall Street Journal reported that festival organizers had missed a series of deadlines, including those for paying artists. An anonymous Twitter account, @FyreFraud, began tweeting about the festival in March. In a series of DMs, the person behind the account identified themselves as in the “industry,” but not directly connected to the festival itself.
How do you transport and store this to a private island? Stop lying to people...you ran out of money and switched it. #FyreFestival https://t.co/aSyuaW6LrD— FyreFestivalFraud (@FyreFraud) March 29, 2017
“Knew from the beginning this was an impossible undertaking given the time, cost & location,” @FyreFraud said. ” the logistics of hosting a festival on a deserted island (no power, water, medics, infrastructure) seemed absurd.” But the extent to which Fyre Festival fell apart so quickly, they added, exceeded even their expectations.
On Friday, the Bahamas Ministry of Tourism released a statement saying they were ” extremely disappointed” in how the Fyre Festival unfolded, calling the state of things there “total disorganization” and “chaos.” The ministry is now at the Fyre Festival site to “assist with the organization of a safe return of all Fyre Festival visitors.”
Emphasizing that the festival was a “private” event, the ministry says it “offered advice and assisted with communications with other government agencies” to festival organizers, the statement reads. “The event organizers assured us that all measures were taken to ensure a safe and successful event,” they add, “but clearly they did not have the capacity to execute an event of this scale.”
[This post has been updated multiple times]