Based on these numbers, AT&T appears to value Austinites' privacy at just under $350 a year.
In some ways, the Austin rate plans are reminiscent of a much earlier era. More than a decade ago, NetZero pioneered the ad-supported Internet model by serving their users ads in exchange for service. But today, companies know far more about who their customers are and what they do online, thanks to sophisticated tracking methods — and they're perfectly willing to exploit that information.
GigaPower's tariff schedule has also been compared to what Amazon has done with the Kindle. You can buy a subsidized Kindle if you agree to be shown ads while the device is asleep. Yet Kindle ads don't significantly alter the user experience; they're static images you hardly see anyway, because they only show when you're not reading.
AT&T's ads are potentially a much bigger deal. Allowing Internet Preferences to mine your searches and other data could directly affect your privacy — and by extension, that of your spouse, children, house guests and whomever else might hop on your local WiFi. Seeing ads as you're browsing stands to alter your Web experience in major ways that simply displaying an ad while you're away from your computer would not.
Grades of Internet service are mostly differentiated based on speed. If this model spreads, however, Americans are going to have to start putting a real dollar figure on their freedom from online snooping.