In these cases, Elsevier is within its legal rights to demand the material be taken down. The firm often requires researchers to surrender their copyrights in a paper as a condition of publishing it. But the takedown campaign goes against a long-standing industry practice in which journal publishers look the other way when academics post their own work.
Elsevier's new hard-line posture is likely to intensify a debate over the future of academic publishing. Thanks to the Internet, academics no longer need traditional academic publishers to distribute their research to the world in paper form. And a growing number of researchers are beginning to wonder if legacy publishers are becoming more of an obstacle than an aid to distributing their work. Outrage over Elsevier's takedown spree could intensify their search for alternative models that allow academics to share their work directly—without companies like Elsevier taking such a big cut.
The new wave of takedown requests
The first signs of Elsevier crackdown trickled out online in early December, when Academia.edu saw a huge spike in takedown notices. "In the past we really got one or two takedowns a week," says Academia.edu CEO Richard Price, "Only very recently did Elsevier start sending take-downs in batches of thousands." Price says the company received around 2,800 take-down requests within the course of a few weeks. The site e-mailed notices to the academics affected, explaining why the papers were taken down.
Many recipients took to Twitter to express their dismay. But given that Academia.edu is a for-profit company that competes with a similar platform purchased by Elsevier in April of this year, Mendeley, those takedown notices don't seem all that out of the ordinary.
But it now appears that the Academia.edu takedowns were part of a broader effort to take down unauthorized copies of articles published in Elsevier journals from across the Internet. Universities were also targeted. Earlier this week, there were reports that the University of Calgary had received takedown requests and was warning faculty about posting their research online hit the academic blogosphere.
According to Thomas Hickerson, Vice Provost and Librarian at the University of Calgary, the Canadian university received a letter from a firm called Digimarc, which identified 32 instances where they believed published versions of journal articles had been posted in violation of Elsevier's copyright. These unauthorized copies appeared on the personal pages of faculty, department, and lab class websites.
The University complied with the removal request -- and they weren't the only ones. Both the University of California-Irvine and Harvard University have confirmed to the Washington Post that they received similar takedown requests.
The letter to Harvard identified 23 articles that it requested be taken down from University-hosted pages in mid November. "We had not received takedown notices for scholarly articles before this, as far as we know," says Peter Suber, the Director of the Harvard Office for Scholarly Communication and the Harvard Open Access Project.
How academic publishing works
Traditional publishers see themselves as central to the academic publishing process. And in the 20th century, when academic research was distributed in printed form, that perception was clearly correct. Without access to a printing press, a scholar has no way to distribute his findings to peers around the world.
But the Internet threatens to dislodge firms like Elsevier from their central role in the publishing process. Modern online platforms allow papers to be distributed worldwide with the click of a mouse. Some have questioned whether companies like Elsevier are needed at all.
Publishers, on the other hand, contend that they are as essential to the academic publishing process as ever. Printing presses aren't as necessary as they used to be, but conventional publishers point to their role in managing the peer review process that determines which research make it into many leading journals.
However, that peer review process relies heavily on taxpayer investments and the work of researchers. Academics pursue research, often with the support of public funds. Then they submit an article based on that research to journal publishers, who turn around and send the draft back out to other academics who review the research.
Publishers generally don't pay academics for writing the articles or participating in the peer-review process. Then, after an article passes peer-review, the journal publishers sell access to the published research back to the academic institutions on a subscription basis.
With academics doing much of the work and the Internet reducing distribution costs, you might expect the cost of academic publishing to fall as the Internet makes communication more efficient. Instead, the opposite has happened. Subscription rates for top academic journals have skyrocketed in recent decades -- with one study reporting per journal subscription costs rose 215 percent between 1986 and 2003, despite the consumer price index only increasing 68 percent in that same time period.
More recently, these rising costs coupled with scaled-back library budgets due to the Great Recession have left many universities struggling to maintain access to the body of scholarly work they helped produce. Even one of the world's wealthiest universities, Harvard, has felt the crunch. "Many large journal publishers have made the scholarly communication environment fiscally unsustainable and academically restrictive," said the Harvard Library Faculty Advisory council in a 2012 memo on the subject.
But while libraries have been hurting, the system works quite well for the publishers. Elsevier represents the "scientific, technical and medical" segment of the business of its parent company, Reed Elsevier. The subsidiary generated over $1 billion profits in 2012 with a 34 percent profit margin, according to the company's financial disclosures. That year, Elsevier accounted for 52 percent of the Reed Elsevier's operating profits, with the disclosure reporting "approximately 65 percent of revenue came from subscription sales" like those to academic institutions.
A growing number of academics believe they have a better way: open access. This approach emphasizes making peer-reviewed research available without restrictions online. It includes pushing for open-access journals with more flexible publishing terms, the creation of institutional repositories that host research produced by faculty, and legislative proposals like requiring federally funded research to be made available to the public within a certain time frame after its publication.
One group advocating for this cause, the Scholarly Publishing and Academic Resources Coalition (SPARC), counts nearly 800 academic and research libraries around the world among its ranks. But it's not just about combating the rising costs of journal subscriptions -- many argue that broad dissemination of scholarly works is key to validating the contributions of individual researchers and continuing to build humanity's collective knowledge base.
"Academics are not paid for their journal articles," explains Suber, "they write journal articles entirely for impact or influence, not for money." And while formal peer review prior to publication is valuable, Suber says, the far more important process is the informal vetting papers receive after the fact by "everybody who has access to the paper." The more people who have access to the paper, the more effective that process is.
Hickerson, of the University of Calgary, agrees, saying "scholarly dialogue and validation of results is really how academic science works." Being able to get feedback from the larger scientific community, "is the heart and soul of academe and it's really critical to the way research benefits society broadly," he argues. Restrictive licensing terms that keep articles behind a paywall hamper that process.
Swayed by these arguments, nearly 200 institutions worldwide have implemented mandated open access policies that ask faculty to submitted their research to institutional repositories that Suber says provide a "lawful option" for preserving public access to research. But many policies include an opt-out option so faculty can abstain if a journal requires them to give them exclusive rights to the work, creating a loophole for commercial publishers to maintain their grasp on the knowledge market.
There have also been proposals to require that publicly-funded research be made available to taxpayers. The National Institute of Health has such a policy thanks to legislation signed into law in 2008. Earlier this year, the White House released a memo asking most grant-making agencies to make plans for similar policies. Legislation on the topic has also been considered in Congress.
But not everyone has enthusiastically supported the shift towards open access.
Elsevier strikes back
"I think it's fair to say that Elsevier has had some difficulties with the concept of open access becoming the norm in the scholarly publishing world," says SPARC Executive Director Heather Joseph.
Elsevier and other legacy publishers clearly believe that the open access movement represent a threat to their hefty profit margins. And they haven't taken that threat lying down. Elsevier's own financial disclosures describe the movement as as among the "risk factors" for their business, saying:
There is debate in government, academic and library communities, which are the principal customers for our STM publications, regarding whether such publications should be free and funded instead through fees charged to authors and from governmental and other subsidies or made freely available after a period following publication. If these methods of STM publishing are widely adopted or mandated, it could adversely affect our revenue from our paid subscription publications.
One way Joseph says they've responded to the threat is being "very aggressive" in lobbying against policies promoting Open Access on the federal, local, and university level. For instance, Elsevier supported the "Research Works Act" in 2012, which would have rolled back an open access mandate for research funded through the National Institute of Health. The company dropped its support for the bill after a public backlash, including an academic boycott. That boycott, dubbed the "Cost of Knowledge" is ongoing, and has attracted over 14,000 signatories so far.
But the company has also responded to the call for open access. Over 1,600 of their subscription journals support what they describe as open access publishing -- although "gold" open access that allows the users to freely disseminate the published version of their work requires the submitter to pay a substantial fee, ranging between $500-$5,000 dollars. Its "green" open access model is free, but places restrictions on how papers can be shared. Only early drafts of the paper, not the final version typeset by Elsevier, can be posted to institutional repositories or personal sites. And in some cases, papers can only be published after an embargo period.
Elsevier declined to comment on the record for this story, but in a statement addressing the Academia.edu takedowns on its Web site posted on Dec. 6, it said the recent rash of takedown notices was not unusual. "We do issue takedown notices from time to time when the final version of the published journal articles has been, often inadvertently, posted," said a post from Elsevier VP and Head of Global Corporate Relations Tom Reller. "One key reason is to ensure that the final published version of an article is readily discoverable and citable via the journal itself in order to maximize the usage metrics and credit for our authors, and to protect the quality and integrity of the scientific record." It also notes that academics are free to share non-published versions of the research, or the final version if the author or funder has paid for the gold open access option.
A Dec. 12 update acknowledging there was "indeed also a business-focused reason for takedown notices," and asking "what library will continue to subscribe if a growing proportion of articles is available for free elsewhere?" For Elsevier, it seems, the sharing of research had just gotten to a tipping point.
Daniel Povey, a research scientist at the Center for Language and Speech Processing at Johns Hopkins University, said Elsevier requested a Digital Millenium Copyright Act takedown of his Google-hosted personal site earlier this year over the posting of a version of an article published by Elsevier. The article was a "pre-print" version that in theory was allowed by Elsevier's rules.
Povey doesn't believe Elsevier sought the removal of a pre-print copy on purpose. "I think they just had some sort of algorithm that looks for similarities," he says. Povey filed a counterclaim, but says his site got taken down anyway. As a result, Povey says, he was forced to start self-hosting his personal site via Amazon.
Both Suber and SPARC's Joseph believe that Elsevier's takedown campaign may inspire academics to give open access alternatives a closer look. But while open-access journals are becoming increasingly common, Elsevier and other for-profit publishers maintain control over some of the most prestigious journals. And in the publish-or-perish rat race of academia, many may feel like they don't have the luxury of choosing the open access options for fear that it might negatively impact their future employment prospects.
"I do hate Elsevier," says Povey, "but I don't expend a lot of my energy fighting them because you have to pick your battles." He says he felt badly about submitting to a journal published by Elsevier in the first place, but in his relatively small field "there's not really a lot of choice about which journals to publish through."