Facebook just bought the messaging service WhatsApp for $19 billion, or 19 Instagrams. What does that even look like? To grasp how crazily big this acquisition is, it helps to break it out. Everything you're about to see is to scale.

If one Instagram is worth about this much...


Then Snapchat, which was reportedly offered $3 billion by Facebook, would be three times larger:


Snapchat turned down Facebook's offer, but it's a good frame of reference for what comes next.


 

Update: Originally, this post was written so that the radius of the circle was proportional to acquisition value. We modified it so that the area of each circle was proportional to acquisition value.