The Washington PostDemocracy Dies in Darkness

Zach Galifianakis is now’s biggest traffic driver

(SAUL LOEB/AFP/Getty Images)
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The Internet giveth, and the Internet taketh away. Or maybe that should be the other way around. Months after's botched launch, it's suddenly enjoying a burst of popularity. Where is all the love coming from? According to the White House's top spokesperson for health care, it's the comedy site

What's driving the explosion in traffic? Obama went on Zach Galifianakis' mock interview show, "Between Two Ferns" — and Obama made a pitch to younger Americans to sign up for insurance.

“I wouldn’t be with you here today if I didn’t have something to plug," Obama said. "Have you heard of the Affordable Care Act?”

The strategy seems to be working.

According to a Julie Bataille, a spokesperson for the Center for Medicare and Medicaid Services, 19,000 viewers of the Galifianakis video had continued on to as of 3:30 p.m. Eastern. It's unclear, however, just how big of a success story that really is. For instance, as of 5 p.m. Eastern, the "Two Ferns" interview boasted 5.9 million views. We also don't know who the next largest referrer is. I've reached out to a CMS official and I'll update this post with more if and when I hear back.