Amazon's vice president of Kindle, Peter Larsen, displays the Amazon Fire TV, a new device that allows users to stream video, music, photos, games and more through their television, on Wednesday in New York City.  (Photo by Andrew Burton/Getty Images)

Amazon announced the launch of its play for the living room on Wednesday: The $99 Fire TV. The device will allow customers to stream video, audio, and video games on their televisions. Amazon has also built voice search into the box. It's that last feature that led to this truly bizarre commercial staring Gary Busey, being, well, Gary Busey.

Are you laughing? Amazon Kindle vice president Peter Larsen was when the ad was shown during the launch announcement.

(Amazon.com chief executive Jeffrey P. Bezos owns The Washington Post.)

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