Apple said on Monday that it had set a record for iPhone sales over its first weekend -- and that was without the smartphone selling in China, one of the largest markets in the world.

The Cupertino, Calif. company said it had sold a whopping 10 million units of the iPhone 6 and 6 Plus, exceeding the 9 million iPhones that it had sold last year when the iPhone 5s and iPhone 5c first went on sale. The hot-selling smartphones, which sport larger displays, are an indication of the high demand for bigger screens.

“Basically, they hit a home run with the release,” said Piper Jaffray analyst Gene  Munster. The larger-screened phones filled in a major hole in Apple’s product line, he said.

Apple didn’t break down how many of each phone it sold, only releasing the overall number of phones sold to customers and retailers and shipped as the result of pre-orders. It’s hard to say how many phones, then, are actually in consumers’ hands.

Munster estimates that 2 million of the phones in Apple’s 10 million figure were sold to retailers – fewer than last year, meaning that sales increased over 40 percent from the 2013 launch. Ad network Chitika, which looks at which devices people use to see ads on its network, estimated that 1.5 percent of all iOS traffic from the United States and Canada came from the new phones – slightly less than last year, perhaps due to shipping delays.

Still, Apple’s chief executive Tim Cook said that the company also set a record for how many devices reached consumers, in addition to breaking the overall record.

In China, Apple was still waiting for government approval for the devices. So while consumers could not find them in stores there, some were selling on the black market for as much as $2,400.

Investors closely watch sales of the iPhone, which account for of Apple's profit. Apple's stock was up .33 percent in early trading.

"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier," Apple chief executive Tim Cook said in a statement. "While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."