Is it a little goofy? Sure. But the app starts to offer a glimpse of what consumers have been told for years about the promise of mobile payment. In theory, at least, this should be a painless, happy transaction where there's no staring at menus and annoying the people behind you, no wallet-fumbling and no surprises over what your name's morphed into during the ordering process.
And, because this is a payment company, Square will charge your coffee for you as you leave the store, so you really won't have to do much at all before you've downed your daily dose of caffeine. The app will also let you save orders so you can make this part of your daily routine.
It also steps up Square's game in the mobile payment world, which is getting very competitive indeed. Apple Pay has the potential to make millions of iPhone users into mobile payers overnight. PayPal, soon to be liberated from the rest of eBay, will be focusing even more on tapping the buying power of smartphones in stores and out. Actually, nearly everyone --- tech giants Google and Amazon, carriers such as AT&T, banks, retailers such as Walmart -- has their own ideas and, in some cases, their own products to crack the mobile payment world.
So it may start with bi-coastal coffee shops, but don't think for a second that it will definitely end there. Square spokeswoman Semonti Stephens said that the firm definitely wants to expand the service over time to "many other cities," including Washington, D.C.