Family accounts will support up to five Premium Spotify memberships, which give subscribers access to ad-free, offline listening. Premium memberships cost $9.99 per month, and users save 50 percent on each additional account. So a two-person family plan would cost $15 per month, while a five-person plan would cost around $30 per month.
The option will roll out across the globe "over the upcoming weeks," Spotify said in a company blog post.
The plan is similar to one already offered by competitors such as Rdio. (Pandora doesn't allow simultaneous streaming on its paid "Pandora One" service.) It also comes at a time when the music streaming space is getting more crowded and the competition is getting bigger.
Apple, Google and Amazon have all jumped into the fray over the past few years with their own takes on streaming music. And, with their built-in bases of users, they're all in the position to eclipse smaller competitors such as Spotify, particularly if they can offer their music services to round out their other multimedia offerings such as movies, television and books.
For Spotify, then, the challenge is not only to expand, but also to hang on to dedicated users that may be tempted by other offers. In fact, the family plan option is in response to user requests, the company said in a statement Monday.
“This is one of the most asked for features from our audience,” said Ken Parks, the company's chief content officer.