Google announced that it will match monetary donations that its users make to fight Ebola through a new fundraising campaign Web site the tech giant launched Monday. This is the first matching campaign the company has ever announced.
The campaign will benefit four organizations -- Doctors Without Borders, Partners in Health, Save the Children and the International Rescue Committee -- by way of a donation to the Network for Good, an online fundraising platform. Google has vowed to donate two dollars for every one donated by a member of the public. The campaign will remain open, the company said, until it raises $2.5 million from individuals -- that would mean raising $7.5 million from this effort.
In a company blog post, Google chief executive Larry Page said his family foundation will make a separate $15 million contribution to fight the disease; and Google itself will also donate $10 million to Network for Good, but will broaden who can receive that money from the online fundraising platform. Instead of just four groups, Google's donation can also go to the U.S. Fund for UNICEF, InSTEDD and NetHope. Participants can contribute via Google's Google Wallet service or by credit card on Network for Good's Web site.
That brings the total expected contributions from Google to $30 million, one of the largest corporate efforts announced to fight the disease to date.
The effort follows Facebook's decision last week to launch a campaign of its own trying to convince users to donate to the fight against Ebola by placing a message on individuals' News Feeds. Facebook chief executive Mark Zuckerberg also announced a $25 million donation to the Centers for Disease Control and Prevention.