Here's the clearest sign yet of the decline of cable television: Cablevision is offering a new broadband Internet package aimed at getting users to cut the cable cord.

On Thursday the cable and broadband Internet provider announced monthly broadband Internet packages between $35 and $45 that come with a digital antenna for free local broadcasting and access to WiFi hotspots in its service area of New York, New Jersey, Connecticut and parts of Pennsylvania. With the new broadband offering, users can add HBO Now for $15 a month and additional streaming subscription services. By picking and choosing streaming services, the company said, consumers will be able to replace the cable television bundle of hundreds of channels.

Cablevision's announcement comes amid a dramatic shakeup of the traditional cable television industry, with Verizon FiOs also departing from the big cable bundle with new, slimmer packages at lower cost. The cable firms have seen users steadily drop cable subscriptions, and the pressure is on to adapt to new competition online as cable programming from the likes of ESPN, HBO and  Viacom offer their own streaming services.

“As a connectivity company, Cablevision is reimagining its relationship with its customers,” Kristin Dolan, chief operating officer of Cablevision, said in a release. “Our new ‘cord cutter’ packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles."

Consumers would be charged an additional $4.95 monthly modem lease fee and taxes. The prices announced Thursday are promotional offerings and will increase after the first year.

Cablevision has been among the  most experimental of cable companies with new streaming partnerships. Its executives have long touted the company's future as a broadband Internet provider, saying the traditional cable business wouldn't be an area for future growth. Cablevision is HBO's only cable partner for its streaming.

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