Cablevision's announcement comes amid a dramatic shakeup of the traditional cable television industry, with Verizon FiOs also departing from the big cable bundle with new, slimmer packages at lower cost. The cable firms have seen users steadily drop cable subscriptions, and the pressure is on to adapt to new competition online as cable programming from the likes of ESPN, HBO and Viacom offer their own streaming services.
“As a connectivity company, Cablevision is reimagining its relationship with its customers,” Kristin Dolan, chief operating officer of Cablevision, said in a release. “Our new ‘cord cutter’ packages take a modern approach to traditional triple-product bundles and provide real alternatives that fit new consumer lifestyles."
Consumers would be charged an additional $4.95 monthly modem lease fee and taxes. The prices announced Thursday are promotional offerings and will increase after the first year.
Cablevision has been among the most experimental of cable companies with new streaming partnerships. Its executives have long touted the company's future as a broadband Internet provider, saying the traditional cable business wouldn't be an area for future growth. Cablevision is HBO's only cable partner for its streaming.