Mark Zuckerberg announced on Thursday that Facebook users have raised $10 million to help recovery efforts in Nepal in just two days.
In a post on his personal Facebook page, the social network's chief executive said that more 500,000 people have given to the non-profit International Medical Corps to aid efforts in Nepal by using the "donate" button at the top of their Facebook timelines.
With an added $2 million in matching funds from the company, that brings a total donation of $12 million --outstripping the amount of aid that the United States government has pledged to send.
On its own Facebook page, the International Medical Corps said that it will "immediately deploy these funds to provide livesaving medical care, medicines and supplies to the hardest-hit communities."
The unparalleled power of Facebook’s extraordinary network has mobilized $10 million for families suffering from the...
Facebook tries to use its ability to reach all of its users, via banners on their timelines, sparingly. But the company has used its sizable megaphone in the past, to get out the vote, encourage organ donations and, in November, to encourage donations to non-profits involved in the effort to stop Ebola.