That's a drop from even two years ago, when subscription television scored a 68 and Internet providers got a 65. (Then, as now, they were still the least popular industries on the index.)
Claes Fornell, ACSI's chairman and founder, attributes much of the recent decline with a growing share of options for consumers who are fed up with the industries' business models.
"Consumer abandonment of pay TV is shaking up the industry," said Fornell of the pay-TV sector, "and lower satisfaction could mean even more cord cutting by subscribers ahead."
Even though analysts say cord-cutting won't necessarily save consumers money (because streaming apps and individual channels are priced so that, added together, they roughly compare to a traditional cable bundle) consumers might pay the premium if it means no longer having to deal with their providers' customer reps.
Cable industry officials have acknowledged that they have a lot of work to do to restore trust with consumers.
"I think the industry needs to really — not double, triple — make a 10-year commitment to the recovery of that relationship," said Michael Powell, head of the National Cable and Telecommunications Association, in an interview in February.