In doing so, Comcast is taking a play out of Verizon's playbook, whose Go90 app also forgoes a monthly charge. The pattern suggests that an ad-supported model may soon become common in the fast-growing online video space, with big implications for the rest of the television industry.
So, should you sign up? Well, it's a two-step process that takes a few seconds, and what you get is a kind of YouTube for branded video content. Give it a shot, and let us know what you think.