Would you pay for YouTube if you could get rid of the ads? Google sure hopes so.

The company announced Wednesday that it is launching a subscription service — YouTube Red — on Oct. 28. Subscribers can access Red for $10 per month, on Android devices. Apple iOS users will have to pay $12.99 per month; Apple gets 30 percent of any subscriptions sold on the App Store, so Google is raising the price to make up the difference.

The main perk of the service is the ability to watch videos across the site without seeing ads, as long as users are signed in. Other advantages include the option to save videos to watch offline and to keep videos playing in the background on a mobile device, even when you switch apps.

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The service will work across YouTube’s site, including on YouTube Gaming and YouTube Music, which also got an update Wednesday with the launch of a new music app. In a company blog post, YouTube’s Matt Leske, a senior product manager, said that YouTube users have wanted a paid, ad-free option for a long time:

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For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.

In addition to announcing subscriptions, YouTube also gave an update on its efforts in the world of original content. Google will tap some of its top talent, including game-video maker PewDiePie as well as other personalities such as the Fine Brothers, Rooster Teeth and Lilly Singh, to make “new, ambitious content.” The firm also said that more original initiatives are in store for 2016.

Analysts have long suspected that YouTube, which gets billions of hits per day, would look to launch a paid service building on its popularity. Two years ago, the site launched a paid channels program that enabled some YouTube content creators to charge for access to premium content. More recently, the site has been creating silos for specific content — YouTube Gaming, YouTube Kids and YouTube Music — to reach focused audiences.

According to an eMarketer report from April, YouTube is expected to reach $1.99 billion in net revenue from video ads by 2017.

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